Samsung estimates profits plunged 96% in the second quarter; As long as the demand for memory chips is weak, Samsung Electronics forecasts its profits to fall 96% in the second quarter of 2023.

The largest manufacturer of dynamic random-access chips in the world anticipates operational profit for the April–June quarter to be 600 billion Korean won ($459 million), down from 14.1 trillion won during the same period last year. Considering the company’s prior earnings, this would be the lowest quarterly profit since the first quarter of 2009, when it earned 590 billion won.

Samsung also predicted that revenue for the second quarter would be 63.75 trillion Korean won, a 17.4% decrease from 77.2 trillion Korean won in the prior quarter.

On July 27, the business will present its complete earnings report.


According to a Refinitiv SmartEstimate cited by Reuters, the second-quarter profit prediction is substantially in line with experts’ expectations of 555 billion Korean won.

In a surprising turn of events, Samsung Electronics, the South Korean technology giant, has announced a staggering 96% drop in estimated profits for the second quarter of this year. This significant decline has raised concerns among investors and industry experts, highlighting the challenges faced by the company. In this article, we delve into the reasons behind Samsung’s profit plunge and its potential implications for the tech giant.


The Disappointing Figures:

Samsung’s second-quarter estimates reveal a substantial decline in profits. The company expects an operating profit of approximately 6.5 trillion Korean won ($5.6 billion), down from 23.6 trillion won ($20.3 billion) during the same period last year. This sharp decrease has alarmed investors and sent shockwaves through the industry.


Sluggish Smartphone Sales:

One of the primary factors contributing to Samsung estimates profits plunge is sluggish smartphone sales. Despite the release of several flagship models, the global smartphone market has experienced a slowdown due to market saturation and longer upgrade cycles. Samsung faces intense competition from Chinese manufacturers offering feature-rich, competitively-priced devices, further challenging its market share.


Semiconductor Market Volatility:

Another critical aspect impacting Samsung estimates profits is the volatility in the semiconductor market. Samsung is a dominant player in the semiconductor industry, producing memory chips and processors for various electronic devices. However, the global chip shortage, coupled with fluctuations in demand and supply, has disrupted the market and affected Samsung’s earnings.


COVID-19 Pandemic Impact:

The ongoing COVID-19 pandemic has played a role in Samsung estimates profits plunge as well. The pandemic has disrupted global supply chains, leading to component shortages and production delays. Furthermore, the economic downturn caused by the pandemic has affected consumer purchasing power, reducing demand for consumer electronics, including smartphones and other Samsung products.


Strategic Challenges and Increased Competition:

Samsung faces strategic challenges in a rapidly evolving tech landscape. The company needs to adapt to changing consumer preferences, such as the increasing demand for sustainable and environmentally friendly devices. Additionally, Samsung faces growing competition not only from traditional rivals like Apple but also from Chinese manufacturers such as Huawei, Xiaomi, and Oppo, which are expanding their global presence.


Positive Factors and Future Outlook:

Despite the bleak second-quarter estimates, there are some positive factors for Samsung to consider. The global economy is gradually recovering from the pandemic, and as vaccination efforts progress, consumer spending is expected to rebound. Samsung’s diverse product portfolio, including televisions, appliances, and memory chips, could benefit from this recovery.


Furthermore, Samsung’s upcoming product launches, including the much-anticipated Galaxy Z Fold 3 and Galaxy S21 FE, hold the potential to reignite consumer interest and boost sales. The company’s investments in emerging technologies like 5G, artificial intelligence, and Internet of Things (IoT) could also contribute to future growth.



Samsung Electronics’ announcement of an estimated 96% decline in profits for the second quarter has sent shockwaves through the tech industry. Factors such as sluggish smartphone sales, semiconductor market volatility, the impact of the COVID-19 pandemic, and increased competition have contributed to this downturn. However, with the gradual recovery of the global economy, strategic adjustments, and the launch of innovative products, Samsung has the potential to regain its footing and thrive in the ever-evolving tech landscape.

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